Visi Money
Key points:
- Bank Rakyat Indonesia (BRI) has developed a mobile banking app called BRImo to drive financial inclusivity and digital literacy.
- BRImo has contributed to the growth of the mobile banking sector in Indonesia, with its user base surging from 2.9 million to 30.4 million in less than four years.
The BRImo app has been instrumental in driving the digital financial transformation of BRI and achieving sustainable growth. The app offers a range of features designed to enhance the customer experience, including digital account opening in just seven minutes, cardless ecosystem for payments, and a one-stop solution for all customer needs such as financial superstore, digital lending, and investment options.
BRImo has received impressive ratings on app stores, with 4.7 on App Store and 4.5 on Google Play Store. In Q3 2023, the app recorded a transaction value of IDR 2,984 trillion, driving BRI’s business with an IDR 1.8 trillion fee-based income poised for continuous growth.
The app also emphasizes data confidentiality and security, with robust security measures such as PINs, OTPs, and CVVs to ensure a safe and secure mobile banking experience. BRI has mobilized thousands of its employees as Digital Advisors to guide customers in secure and convenient transactions, as well as enhance financial and digital literacy throughout Indonesia.
BRImo aims to achieve sustainable growth through digital excellence and innovation, reaching new customer segments and fostering personalized relationships. The app leverages big data analytics to optimize customer value chains and bridge the gap between technology and trust in the ever-evolving financial landscape.
Overall, BRImo has played a significant role in driving the sustainable growth of Bank Rakyat Indonesia, with its focus on financial inclusivity, digital literacy, and providing a seamless mobile banking experience for its users.
