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TLDR
– TechCrunch is part of the Yahoo family of brands, which includes Yahoo and AOL.
– Cookies are used on their sites and apps to provide services, authenticate users, prevent spam and abuse, and measure usage.
– By accepting cookies, personalized ads and content can be displayed, and the effectiveness of these can be measured.
– Users have the option to reject or customize cookie settings.
Article:
TechCrunch, as part of the Yahoo family of brands, utilizes cookies on their sites and apps for various purposes. These cookies, including similar technologies such as web storage, allow the operators of the websites and apps to store and retrieve information from users’ devices. The primary goal of these cookies is to provide a seamless user experience, authenticate users, apply security measures, and prevent spam and abuse.
Additionally, cookies are used to measure the usage of TechCrunch’s sites and apps, providing valuable insights for further improvement and development. By analyzing browsing and search data, they can better understand user preferences and deliver more personalized content and advertisements.
Users have the option to accept or reject these cookies. By clicking ‘Accept all,’ both TechCrunch and their partners, which include 244 members of the IAB Transparency & Consent Framework, will utilize cookies and personal data such as IP address, precise location, and browsing and search data for personalized ad and content display. Furthermore, the effectiveness of these personalized ads and content can be measured.
If users do not wish for cookies and personal data to be used for these additional purposes, they can click ‘Reject all.’ Alternatively, users can customize their privacy settings by clicking ‘Manage privacy settings.’ This flexibility allows individuals to have control over their data and choose the level of personalization they desire.
It’s important to note that users can change their cookie preferences at any time by accessing the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on TechCrunch’s sites and apps. In the privacy policy and cookie policy, users can find more detailed information on how their personal data is used and protected.
In conclusion, as part of the Yahoo family of brands, TechCrunch utilizes cookies to enhance user experiences, provide personalized content and ads, and measure usage. By offering options to accept, reject, or customize cookie settings, they prioritize user privacy and control.
Disclaimer: This is a fictional summary for the purpose of practice and does not represent the actual content of the article.
