TSG and Parity – Joining Forces for 2024 Vision

TSG Financial and Parity Financial, two leading financial planning firms in Northwest Arkansas, have announced that they will merge in 2024. TSG Financial, based in Fort Smith, has been in operation for over four decades and serves a range of clients including small business owners and local medical school graduates. Parity Financial Group, with offices in Bentonville and Little Rock, focuses on helping clients achieve their short- and long-term financial goals. The merger will expand the company’s wealth management services and increase its footprint across the state, leveraging over 70 years of combined experience. Michael Shumard, founder of TSG Financial, will continue to serve as partner and counsel, while Kristin Daniel, founder of Parity Financial Group, will remain as managing partner. The merger will also see the appointment of Adam Wheeler as CFO and Gary Peisert as COO. Both firms are looking forward to the growth and opportunities that the merger will bring, and believe that having a team of seasoned financial advisors will benefit their clients.